Mark Waller, Founder. An entrepreneur by temperament, Mr. Waller has built his career around the identification and maturation of marketable ideas. His first priority is the packaging of a client’s concept – fine tuning its structure or business plan – to ensure the concept can be matched with appropriate investors. With instincts and contacts informed by 30 years of experience, Mr. Waller specializes in finding the investors (institutional or individual) best suited for a client’s needs and stage of growth. And, having nurtured public companies through their start-up and IPO stages, he is particularly sensitive to the vagaries of public markets and the special needs of financial audiences such as brokers and analysts. Mark will typically sit on the client’s Board of Directors (he currently serves as Chairman of PrimeStar Solar), where he can provide high level policy and strategic planning input, as well as serve as lead on all financing activity.
On most projects, Kathren Cavanaugh is engaged to assess the client’s business plan and refine it with a view to creating messages that will resonate with potential investors. A graduate of Yale University, Ms. Cavanaugh is a corporate writer specializing in strategic planning and producing marketing communications directed towards financial and corporate audiences. She began her communications career in public relations, managing hospitality, tourism, forest products and educational institution accounts for a Vancouver, Canada-based advertising agency. She subsequently conceived of and created the agency’s investor relations division, which ultimately produced upwards of 75% of the agency’s revenues developing comprehensive communications programs for public company accounts. In this capacity, she orchestrated the raising of approximately half a billion dollars in North American equity markets for her clients and she has used those skills to package BridgeWorks’ clients and train them to deliver compelling presentations.
